Currently Leading Adidas digital transformation as the product owner of Footwear digital creations. Essentially, what we do is building the next innovations that will improve the way we design footwear at Adi. From concept creation to manufacturing by seamlessly integrating cutting-edge innovations and advanced tech into the workflow.

Before Digital Footwear designer for 1 year also at Adi.

Previously I live in Italy, for four years before coming to Germany, I was fortunate enough to envision the future of design across multiple companies in Italy. Collaborating on projects such as furniture, wearables and gadgets with esteemed companies like Fuksas architects, Artop Group, CtrlZak studio, Qeebo, Claudio Bellini studio and learning from inspiring mentors like Doriana and Massimiliano Fuksas, Stefano Giovannoni and Claudio Bellini, this experiences nurture my attention to detail and steered my design workflow to a more holistic, thoughtful and deliberate framework.

Before coming to Italy I worked in Bogota as furniture designer for 2 years, at Zientte and Extrafora, those were years of great growth and huge learning, that’s why I hold these years in high regard as this years make me commit to my craft and evolve as a designer.

Throughout my career, I have received small but meaningful recognitions for my work, such as an IF design award and features in recognized publications and I have served in multiple times as a mentor for great non-profit organizations. ​

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